10 Innovative Personal Trainer Marketing Strategies

I love the fitness industry and the info marketing industry! Together they’re unstoppable if you have the right tactics.

This article is all about personal trainer marketing tips to help you get even more clients for your business. Whether you’re into boot camps or personal training, these strategies will work for you. These are tips that work!

It doesn’t matter whether you’ve just got started with your personal training business or you’ve being doing it for years. Here is a look at some of the best personal trainer marketing tips that I LOVE to help you bring in more clients. This is only 10 of my top personal trainer marketing tips, but I have 30 more to share later on!

Tip #1 – Be pleasant and do things that are agreeable and likable to people in general.

Tip #2 – Train a lot of different people, all for free, that will then bring you a HUGE amount of business. These are essentially human billboards and I’d have about 20-30 of them, since it works best when you do group training. I’ll explain more about this HERE

Tip #3 – On a regular basis, ask your clients for referrals and be sure to recognize that that do refer.

Tip #4 – Spend time advertising on Craigslist – like mad! Use multiple categories each day for your ads using copy and direct response strategies that are proven. Use keywords in your ads and make sure all images can click through to your website.

Tip #5 – Work to get your website at the top of search engines like Google for all the keywords that you use. The more keywords you use, the better, as long as people are using them to look for the solutions you have to give them. Use many pages on your site that include keywords in the body, in the title tags, and make sure there are plenty of anchor text links coming in from various sites to your website as well.

Tip #6 – This is vital: Get your website to the top of Google Local Business Listings. Get a lot of great reviews on there too.

Tip #7 – Use Google AdWords and get your site to the top. Use only exact match and phrase, and a lot of negative keyword matches, various adgroups, and set position preferences to 1-3 position. You need a high quality score as well so you only pay a part of what the competitors are paying, while still getting your ads ABOVE theirs and scoring far more clicks than they do too.

Tip #8 – Reach your target audience with Facebook Ads. Make the ads relevant and target the audience as deeply as you can.

Tip #9 – Become excellent at consultative selling. This way you can take prospects and convert as many as possible into your clients.

Tip #10 – The Plastic Card Referral Method is MUST – buy a bunch of gift cards good for $100 worth of training at your boot camp and give them to clients. Tell them they’ll get $100 off their next month if they get a friend to sign up using the $100 gift card. It’s like a gift for both client and friend.

That’s it for now, but come back for the rest of my personal trainer marketing tips #11-40.